I have just come across this advertisement for the post of Ministerial Media Visits Coordinator:
The Department for Work and Pensions (DWP) is looking for a talented IO to join our busy and friendly national press office. A proactive and creative communicator, you will come up with ideas for newsworthy ministerial visits and know how to sell them into the media.So deep rooted has the culture of spin and obfuscation become that they do not even bother to hide what they are doing to the Civil Service.
Instead of coming up with ideas for "newsworthy ministerial visits" would it not be more to the point for the minister to visit the places he needs to in order to do the job properly.
And instead of choosing to "sell them into the media", how about just briefing the media where the minister will be, when and for what purpose.
These people deserve nothing but our contempt.


